4444™ is a social movement that will revolutionize human well-being, using a fragrance-based marker to measure progress.
Educate
Through reliance on transdisciplinary research, the movement fosters educational programs, aiming to harmonize various systems to build and enhance human, natural, infrastructure, economic, political, cultural, and social capital at the local level.
Measure
Defining personal harmony as a state of physical, mental, emotional, intellectual, occupational, financial, ecological, and social well-being, it suggests a non-invasive approach to monitor the state of progress from a collective down to an individual level.
Improve
Acknowledging heredity and environment as inextricably interlinked, it attempts to modulate the normative social influences and environmental stimuli to improve the behavior of various systems, enhancing global harmony.
The greatest obstacle to discovery is not ignorance – it is the illusion of knowledge.
― Daniel J. Boorstin